10 Steps To A Successful Book Launch
10 Steps To A Successful Book Launch
What an exciting time. You’ve spent a significant amount of time dreaming up your idea for a book, agonizing over each sentence, each scene and finally it’s done. You’ve carefully evaluated your target audience and know your market. After much thought you have decided to self-publish your book, decided on a Print on Demand (POD) and ordered your samples. It’s better than you expected. Now what do you do?
The pre-launch stage is critical to a book’s success as it boosts initial sales and generates word of mouth networking. Books are products just like any other product made for sale. You have to build up excitement and energy around it in order to generate interest and sales.
1. Social Media
Social media websites/applications are not easily ignored and are the quickest and cheapest way to engage with people. It’s no small wonder why big businesses rely on social media to reach out to customers and generate traffic to their websites, stores and products.
It’s important to start with the largest social networks which are Facebook, Twitter and Goodreads. Ensure that you own your name before someone snatches it up on you. Supplement these networks with an account on Instagram and Pinterest where you can showcase your book cover, art and other photos. You will discover over time where your audience is at. A social network requires time and energy to maintain so make sure to take the time to do it right and do it often. Don’t neglect your fans.
Start building your following. I highly recommend you put the energy into building a following of interested people and stay away from services that will attempt to sell you followers. In the end you want real followers, real people and real potential customers who will engage with you and buy your book. It takes time. You should try to make a connection or ten every day. Use services like Hootsuite and Crowdfire to help you manage your posts and followers across platforms.
2. Email Marketing
Email marketing continues to be the most effective way to connect with customers and continues to provide a higher return on investment than most other platforms.
There are many email applications and services to choose from that will build, organize and deploy your campaigns. Choose one that you are comfortable with using.
Mailchimp allows you to send marketing emails, automated messages, and targeted campaigns. Detailed reports help you keep improving over time.
Klaviyo offers options for creating and maintaining email lists. Whether you need uploading tools or dynamic options based on sign up forms or other triggers. Compose beautiful email campaigns with rich content.
Constant Contact allows you to create and send professional-looking emails with customizable templates.
Once you have picked your email service start creating a number of templates for a welcoming email, newsletters, book offers, contests etc.
3. Landing Page
In online marketing, a landing page is a single web page that appears in response to clicking on an online/email advertisement or post that you create.
The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click which will then send them to a shopping cart or checkout area.
Your Booksyeah Author and Book page can act as a landing page. From these pages potential customers can bounce to your author website, your social media feeds, go directly to where your book is sold or sign up to your email list.
4. Google Analytics
Analytics are important to set up from day one. Analytics will give you valuable insight into your visitors and customers.
Create Your Google Analytics Account
Connecting Your Google Analytics To Your author url
Activating Ecommerce Tracking
Keyword research is an important part of search engine optimization (SEO). The underlying value of choosing the right keywords is to help Google and other search engines understand what your ecommerce site is about and what products you sell. This in return increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products you sell.
6. Build Your Author Website
Every author should have a professional looking and engaging author website which both promotes them as well as their book(s). Keep the design clean and simple by using pre-made templates on services such as Wordpress and Wix. Focus on important aspects of your website such as the overall design, clear pictures depicting you and your book cover/interior, links to where your book is sold and book description. If you are registered with Booksyeah you can link to your Author and Book pages for ease. Make sure to create a newsletter sign up form so you can grow your network and build email campaigns for them.
7. Author Bio
Your author bio will let your fans and interested publishers who you are as an author. First, keep in mind that the proper way to write an author bio is in the 3rd person. Keep your bio to about 250 words and no longer than one (1) page long.
Who are you and where are you from?
What education do you have?
What experiences have you had that are relevant to your writing?
What have you written?
Have you written anything before?
What literary achievements/awards do you have?
Get some feedback from friends and family and let them have some input.
8.Your strategy for launch
You’re almost ready to launch. You’ve cultivated your social media networks, you’ve built a list of email contacts and now it’s time to press the launch button. How will you launch?
Will you launch with a free book give away, a book promotion 50% off or a contest to meet the author and get an autographed copy of your book?
Your work in building your contact list is about to pay off. You have an excited audience to share your news with. Encourage them to share your launch with their own networks.
9. Now it’s time to launch!
Now that you have all of the above in place it’s time to send that launch email or post to an exited audience of fans and potential customers.
The time and energy you put into setting yourself up was significant and so was the accomplishment of getting to this stage. (give yourself a high-five just for getting here!) Celebrate your book launch with friends, family and your community.
Writing a book was hard work but selling a book is harder work. Keep cultivating your network of fans.
10. Write your next book
You need to get started on your book. Having multiple books published gives you a better chance at generating interest in you as an author and generating sales.
If you have a book to launch let us know!
We would love to help you spread the word!